Lyell E. Petersen @93octane

If you’re not taking advantage of Social Media in your E-mail Marketing and vice versa or your efforts aren’t as effective as you’d like them to be, then please join us for another informative and in-depth Social Media Breakfast.

— Register Today —

Our Special Guests:

Adam Holden-Bache, CEO/Managing Director, Mass Transmit, an Internet marketing agency.

Greg Cangialosi, President/CEO, Blue Sky Factory, the industry leading email service provider.

Jeffrey L. Cohen, Social Media Marketing Manager, Howard, Merrell & Partners; Managing Editor, SocialMediaB2B.com

Who Should Attend:
Anyone with intermediate to advanced understanding of social media, web 2.0, SEO, marketing and media.

Date: Tuesday, June 22nd
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $20 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)

— Register Today —

CHARITY NOTE:
A portion of this event’s proceeds benefit Tamela Rich’s social media supported “Tradeoffs: Leveraging the Longs & Shorts of Life” roadtrip (8,000 miles, 20 states and 3 time zones) benefitting the National Breast Cancer Foundation.

Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” but the cost and risk involved make achieving this much harder than it sounds. (full article…)

SocialFresh.com | Bringing Marketing on Foursquare Into Focus (by Lyell E. Petersen | @93octane)

Social media is not governed by the media or technology that facilitate online interaction, contribution, or participation. It is defined by the people, the communities they join, and the parallel cultures and behavior that manifest. Technology and the networks that spawn through constant innovation will continually surface, merge, excel, or vanish. Human nature and the desire to connect, interact, and elevate is perpetual.

The Conversation Prism
(get the poster here)

Using the Conversation Prism, we can visualize and map the shifting landscape of social networks and micro communities to observe and conduct our initial fieldwork through digital anthropology. The process reveals everything, from measurement opportunities to participation strategies to the specific infrastructure changes necessitated by the new proactive and reactive process of engagement in the social Web. (full article…)

The Conversation Prism | Using the Conversation Prism to Establish a Conversation Index (by @briansolis)

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business…Our process was to query data from hundreds of our brand clients to see what testable truths emerged — and here’s what we found: 10 rules that hold up across category and time.

1. The 1% Rule
To make social media marketing effective, marketers have to identify and engage — and better recognize and reward — these super-influentials.

2. The 2-4X Rule
When it comes to conversion, visitors driven to a site by influencers are to to four times more likely to convert compared to visitors from other sources.

3. The New Media/New Pipes Rule
In today’s socially driven internet, it matters far more what consumers do with your content than what you do with your content.

4. The Martha Stewart Rule
(full article…)

Advertising Age | 10 Essential Rules for Brands in Social Media (by taddy Hall via @AdamBrooks)

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not. It’s not an insurmountable task either. But it requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either.

1. Fan Page Profile Pictures
   You might not know this but you can use a picture for your profile page as large as 200 x 600 pixels…
2. Diverse Tabs
   Facebook allows you to change the traditional boring tabs to be more exciting, original, and relevant…
3. Spotlight the People on your Team
   If you go through all the trouble of creating your own brand page, make sure you spotlight your team’s players and say something about the people behind the curtain…
4. (full article…)

TechCrunch | How to Build Engaging One-of-Kind Facebook Fan Pages (by Orli Yakuel)

When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager”, which is usually some function of the marketing department managing strictly social media programs. But there are loads of other potential roles that can integrate or represent social media alongside other business areas. Considering these is one of the primary ways to really integrate and entrench social media and its implications throughout the business, not just isolated in the communications department. Let’s take a look at what I mean.

1. Social Phone Operator
   …folks that help us man the front lines of what we call our Listening Grid. They’re responsible for manning the dashboard, picking up the alerts, and routing posts that require engagement or attention to the right people.
2. Lead Generation
   By listening carefully to the discussions around your brand, competition, or specific market or industry, you can spot when people are seeking out the kind of products or services you provide. We call this Listening at the Point Of Need.
3. Social Business Development
   Hush with you that social media can’t be good for B2B (I’ve been doing social media in B2B for two years and it’s working just fine, thank you).
4. (full article…)

Altitude Branding | 7 Social Media Roles You Haven’t Considered (by Amber Naslund)