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July62010
A large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience. (full article…)
eMarketer | Mobile Users Ready for Location-Based Text Marketing
Tags: /lbs /location-based services /mobile marketing
