Lyell E. Petersen @93octane

Social media is not governed by the media or technology that facilitate online interaction, contribution, or participation. It is defined by the people, the communities they join, and the parallel cultures and behavior that manifest. Technology and the networks that spawn through constant innovation will continually surface, merge, excel, or vanish. Human nature and the desire to connect, interact, and elevate is perpetual.

The Conversation Prism
(get the poster here)

Using the Conversation Prism, we can visualize and map the shifting landscape of social networks and micro communities to observe and conduct our initial fieldwork through digital anthropology. The process reveals everything, from measurement opportunities to participation strategies to the specific infrastructure changes necessitated by the new proactive and reactive process of engagement in the social Web. (full article…)

The Conversation Prism | Using the Conversation Prism to Establish a Conversation Index (by @briansolis)