Lyell E. Petersen @93octane

These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build your business…Our process was to query data from hundreds of our brand clients to see what testable truths emerged — and here’s what we found: 10 rules that hold up across category and time.

1. The 1% Rule
To make social media marketing effective, marketers have to identify and engage — and better recognize and reward — these super-influentials.

2. The 2-4X Rule
When it comes to conversion, visitors driven to a site by influencers are to to four times more likely to convert compared to visitors from other sources.

3. The New Media/New Pipes Rule
In today’s socially driven internet, it matters far more what consumers do with your content than what you do with your content.

4. The Martha Stewart Rule
(full article…)

Advertising Age | 10 Essential Rules for Brands in Social Media (by taddy Hall via @AdamBrooks)