Lyell E. Petersen @93octane

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not. It’s not an insurmountable task either. But it requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either.

1. Fan Page Profile Pictures
   You might not know this but you can use a picture for your profile page as large as 200 x 600 pixels…
2. Diverse Tabs
   Facebook allows you to change the traditional boring tabs to be more exciting, original, and relevant…
3. Spotlight the People on your Team
   If you go through all the trouble of creating your own brand page, make sure you spotlight your team’s players and say something about the people behind the curtain…
4. (full article…)

TechCrunch | How to Build Engaging One-of-Kind Facebook Fan Pages (by Orli Yakuel)