Lyell E. Petersen @93octane

Like Twitter, Instagram is a real-time social platform that enables popular images to rise to the surface quickly, both on its network and on the other social networks it is linked to. We doubt it will take a photo like Krums’s to get other news organizations to follow NPR’s lead. As a quick, easy-to-use tool for taking and distributing photos — and thus drawing in audiences — it arguably has no peer, although its accessibility is severely limited by the fact that it is an iPhone-only application.

Mashable | Is Instagram the Next Distribution Opportunity for News Media?

When considering social media, I can’t fully deconstruct analytics or measurement tools. I respect them and recognize them as the valuable indicators of aggregate human behavior that they are, but I don’t *know* data. What I do know is that social media is not advertising.

Rather, it’s a litmus test to individuals, organizations and companies across strata: how do you handle change? How do you adapt? How flexible are you? How secure are you? (full article…)

TAG Communications, Inc.>/b> | Social Media Is Not Advertising (by Molly M. Cantrell-Kraig)

A large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience. (full article…)

eMarketer | Mobile Users Ready for Location-Based Text Marketing

Get the download link for the free 22-track Hydra Head Sampler HERE!

TrackListing:

1. Oxbow + Philippe Thiphaine
   “Coalking” From Songs for the French (5:46)
   
2. Daughters
   “The First Supper” From “s/t” (3:18)
   
3. Bohren & Der Club Of Gore
   “Unkerich” From Dolores (5:31)
   
4. Knut
   “Calamity” From Wonder (1:43)
   
5. The Austerity Program
   “Song 27” From Backsliders and Apostates Will Burn (4:04)
   
6. Pyramids With Nadja
   “Another War” From Pyramids With Nadja (15:27)
   
7. Helms Alee
   “Lionize” From Lionize/Truly 7” (2:45)
   
8. Hayaino Daisuki
   “Ghosts of Purgatory” From The Invincible Gate Mind of the Infernal Fire Hell, or Did You Mean Hawaii Daisuki? (2:43)
   
9. Harvey Milk
   “I Know This Is No Place For You” From A Small Turn of Human Kindness (5:07)
   
10. La Gritona
    “Tony Alamo” From Demasiado Tonto Para Los Ninos Listos. Demasiado Listo Para Los Ninos Tontos (4:38)
    
11. Stephen Brodsky
    “Here In Spirit” From Here’s to the future (5:54)
    
12. Jodis
    “Continents” From Secret House (7:27)
    
13. Nihill
    “Mundus Subterreanus” From Krach (5:16)
    
14. Cave In
    “Retina Sees Rewind” From Planets of Old (2:30)
    
15. Kayo Dot
    “II. Whisper Ineffable” From Coyote (11:13)
    
16. Keelhaul
    “THC for One” from Keelhaul’s Triumphant Return to Obscurity (3:34)
    
17. Clouds
    “New Bombs” From B Chuggas May Be Logging (2:08)
    
18. Xasthur
    “UNTITLED 4/05” From 2005 Demo (7:02)
    
19. GridLink
    “Amber Gray” From Amber Gray (1:06)
    
20. Greymachine
    “Wasted” From Disconnected (8:43)
    
21. Bergraven
    “Hunger” From Till Makabert Vasen (7:08)
    
22. Torche
    “UFO” From Songs For Singles (2:01)

Hydra Head Records | Free Hydra Head Digital Sampler!!!

If you’re not taking advantage of Social Media in your E-mail Marketing and vice versa or your efforts aren’t as effective as you’d like them to be, then please join us for another informative and in-depth Social Media Breakfast.

— Register Today —

Our Special Guests:

Adam Holden-Bache, CEO/Managing Director, Mass Transmit, an Internet marketing agency.

Greg Cangialosi, President/CEO, Blue Sky Factory, the industry leading email service provider.

Jeffrey L. Cohen, Social Media Marketing Manager, Howard, Merrell & Partners; Managing Editor, SocialMediaB2B.com

Who Should Attend:
Anyone with intermediate to advanced understanding of social media, web 2.0, SEO, marketing and media.

Date: Tuesday, June 22nd
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $20 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)

— Register Today —

CHARITY NOTE:
A portion of this event’s proceeds benefit Tamela Rich’s social media supported “Tradeoffs: Leveraging the Longs & Shorts of Life” roadtrip (8,000 miles, 20 states and 3 time zones) benefitting the National Breast Cancer Foundation.

Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” but the cost and risk involved make achieving this much harder than it sounds. (full article…)

SocialFresh.com | Bringing Marketing on Foursquare Into Focus (by Lyell E. Petersen | @93octane)

Metal icon Ozzy Osbourne tops the initial roster of performers announced for the 2010 Voodoo Experience, Oct. 29-31. He’ll join Muse, MGMT, Weezer, Drake, Metric, Paul Oakenfold, the Eagles of Death Metal, Cage the Elephant, Minus the Bear, Janelle Monae, Street Sweeper Social Club and dozens of New Orleans musicians in City Park. (full article…)

NOLA.com | Ozzy Osbourne, Muse, MGMT, Drake coming to Voodoo Fest in New Orleans (by Keith Spera, The Times-Picayune)

One of the biggest complaints owners of Facebook Pages have had is that once a page is created, it was owned by that person forever. It caused quite a dilemma for a company that wanted to set up a fan page because it meant it might be owned by a person who would eventually leave the company. That’s changed.

Now, any administrator of a page can remove any other administrator. It means ownership can be transferred from one person to another – something many companies have wanted for quite some time. That in itself is a double edged sword, but there’s another bit of power that comes along with this change [that’s] even more troubling. (full article…)

Social Media Hound | Facebook page ownership can now be changed (by Therese Kopiwoda)

Social media is not governed by the media or technology that facilitate online interaction, contribution, or participation. It is defined by the people, the communities they join, and the parallel cultures and behavior that manifest. Technology and the networks that spawn through constant innovation will continually surface, merge, excel, or vanish. Human nature and the desire to connect, interact, and elevate is perpetual.

The Conversation Prism
(get the poster here)

Using the Conversation Prism, we can visualize and map the shifting landscape of social networks and micro communities to observe and conduct our initial fieldwork through digital anthropology. The process reveals everything, from measurement opportunities to participation strategies to the specific infrastructure changes necessitated by the new proactive and reactive process of engagement in the social Web. (full article…)

The Conversation Prism | Using the Conversation Prism to Establish a Conversation Index (by @briansolis)

Facebook’s vice president of product Chris Cox announced that starting tomorrow, Facebook will be rolling out “drastically simplified” and improved privacy controls. (full article…)

TechCrunch | New “Drastically Simplified” Facebook Privacy Controls Start Rolling Out Tomorrow (by MG Siegler)